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Standard Marketing Procedures for All Dentists
Downloadable Version Now Available! See below for information.
As a dentist in the era of managed care, you must understand practice marketing to thrive—or even survive. STANDARD MARKETING PRACTICES FOR ALL DENTISTS shows you how to promote your dental practice the right way, by using straightforward marketing techniques that produce results.
Why would any sane dentist rush to buy this book?
The book's purpose is to show you:
- How to develop your own marketing plan
- How to create a sensible marketing budget
- Which are the best internal and external marketing methods to use
- How you can start using them today to retain the patients you have, increase your new patient tally, and survive by finding, if necessary, the best blend between fee-for-service and managed care patients.
Better yet, each of the 41 marketing methods is explained in a SOP (Standard Operating Procedure). The SOPs and most forms are also provided on the CD that accompanies the book and can be reproduced, modified to fit your needs, and copied for use.
With 41 real-world marketing methods documented as SOPs (Standard Operating Procedures)—complete with illustrations, examples and forms—and included as editable files (with Microsoft Word) on the accompanying CD, it couldn't be easier to customize the manual to meet the unique needs of your practice. As you read the book, identify the SOP for a specific task, find its counterpart on the CD and edit it to describe the way it's done in your office (or the way you want it done), print it, and replace it in the binder, that is, your new Marketing Procedures manual! Working from a model saves you hundreds of hours work!
What’s in the box?
- Standard Marketing Procedures for Dentists: 808-page 8 1/2 x 11” book in a SuperRib EZD three-ring binder (US standard configuration), with section tabs.
- Standard Marketing Procedures for All Dentists: complete text CD, with each SOP as its own editable Microsoft Word file.
- Unlimited permission to reproduce the contents of the book for in-house, noncommercial use.
- A money-back guarantee if you are not completely satisfied if returned within 30 days.
PRINTED VERSION: $169.00 
Standard Marketing Procedures for All Dentists is now available in print and downloadable versions. Unfortunately, we are unable to offer refunds for downloaded materials, but we will resolve any issues arising from technical difficulties of the download process. Because of this restriction, we strongly recommend that, before ordering the downloadable, you:
DOWNLOADABLE VERSION: $150.00
Want more information? Click on the cover art above to see the table of contents.
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