Internal Marketing for Dentists Audio Casettes and Workbook

Contents of the two-tape, two hour audio cassette program, with workbook, by Marsha Freeman:

• What is "Internal Marketing that Dazzles?"
• What are we (the dentist) selling?
• What are patients buying?
• What is "dazzle"?
• The Dazzle Wheel
• Working the wheel
• Vision
• Marketing strategy
• Five areas of dental marketing: place, services, fees, people, promotion

$59.00